More than 3.6 billion people use social media worldwide, and over half of them use online platforms to research products. Yet, just 26% ever use the share button to engage with brands and spread their content. If companies could boost that rate by a few percentage points, they could raise brand awareness, increase website traffic, attract customers and drive more sales. 

Here are a few ways you can make blog articles more shareable so you can do all that and more.