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Informative

Informative

Why you should start with Instagram Stories Ads

Since the launch of Instagram Stories in 2016, the feature has been growing and maturing into a channel of its own. Catch your audience’s attention in a split-second and be part of the story.

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Sanne Kruis ,The Marketing Manager of The Next Ad.

Informative

Why does Copy matter for a Successful Facebook Ad?

A successful Facebook ad campaign consists of the right targeting, right placement, image and/or video, and a compelling copy. In this blog post, we’ll focus on the importance of copy for a successful Facebook ad campaign. The good thing is that you don’t have to be a novelist to write good copy for an effective ad. This is why copy does matter.

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Informative

Why Facebook’s Learning Phase influences optimisation

Have you ever wondered why your campaigns don't get optimised instantly? This might be due to Facebook's Learning Phase. Facebook simply needs time to look around for results instead of making decisions too fast and narrowing down optimisation to one specific group. In this blog we explain what the Learning Phase actually is and why you should care.

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Informative

Why You Should Care about Dynamic Ads and Broad Audience Targeting

With the increase in competition and rising advertising costs during the holiday season, it is more crucial than ever to target the right audience and use your resources efficiently. Dynamic Ads together with our Broad Audience Targeting can help you to target the most relevant audience, namely only people who are likely to be interested in your products and who are close to buying them. Learn more in this in-depth blog.

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