Create multiple Lead Forms for A/B Testing
May 31, 2017
May 31, 2017
Are you worried about people skipping to fill out long forms to sign up to your newsletter, offers or events? Do you feel tired from creating one Lead Form after another and want to be able to create multiple Lead Forms at once?
Are you worried about people skipping to fill out long forms to sign up to your newsletter, offers or events? Do you feel tired from creating one Lead Form after another and want to be able to create multiple Lead Forms at once? Guess what! We just made that possible! We launched the Lead Form Generator on our platform which lets you easily create multiple variations of Lead Forms and optimises your Lead Forms automatically.
A Lead Form is basically an ad that collects user data for you using a pre-filled form, inside the Facebook News Feed. When someone clicks on the Lead Form, a form opens within Facebook with the person’s contact information like name and email address. That way, you can get relevant details from people with minimum effort as people are more likely to fill out forms.
We noticed that creating Lead Forms can sometimes be time consuming. Moreover, how can you easily find out which asset of your Lead Form is the best performing and leads to the best campaign performance? That’s why we thought it’s about time to build a solution to create mass A/B tests of Lead Forms that you can create within less than a minute.
Having said that, what does the Lead Form Generation look like? We will guide you through the wizard of the Lead Form Generation in our platform. You can find the Lead Form Generator on the left side at the very bottom of our Control Panel. We made it super easy for you to fill in basic information such as name and language of your form, plus the link to your website. You can also easily add questions and custom disclaimers. Before you go live, you can see your Lead Forms in review.
First, you need to set up your lead generation campaign. Just fill in your basic info, such as name and language of your form and a link to your website.
You can create multiple context cards for your A/B test to find the best performing context card. These cards are a great way to tell your audience what they are signing up for before they submit their Lead Form.
After having provided your audience with context via your Context cards and communicated the value you offer, you can go ahead with creating questions.
Be aware that people are more likely to quit and stop filling out your form if there are too many fields. Good to know is that if you add custom questions with a list of answer options, you’re more likely to get answers. Less scrolling leads to a better user experience.
You can create as many question cards as you want to run A/B tests.
We mix all your card variations and your A/B test is created. You can review all your form variations before completing the Lead Forms.
If you’ve followed all of these steps, you’re ready to go! Don’t forget to add your A/B test to your campaign. Once it’s published, we will automatically optimise the best performing form variation.
Compared to Facebook, we provide you a feature that lets you build MULTIPLE Lead Forms at the same time. By using our Lead Form Generator, you can easily test which Lead Form works best for your ad sets, saving time and money.
We advise you to follow up as soon as possible. The longer you wait, the less likely you will get conversions. You can use custom questions to find out when it’s best to reach your potential customers. If you know when it’s most convenient for them, you will provide them with a better experience and immediately increase your conversion rates.
Our Lead Form Generator has several benefits you should be aware of:
Do you want to start creating your Lead Forms? Start a lead generation campaign by yourself! Start a free trial and set up a lead generation campaign to see how this will boost your business!