2. Popular items
The same trend has been happening all over the world: people are buying up products such as sanitary items and foods with long shelf life. This is motivated by the fear that the supply for these products will soon run out or that people will no longer be allowed to leave their houses. Other products or services that are more aimed at in-house entertainment or comfort are now also up in demand. Think about streaming services, items that make working from home easier or more convenient, games, online services and items for in-door hobbies.
If you offer products or services that could fit this new trend, there are a few types of ads that should definitely consider:
Google: Shopping Campaigns or Dynamic Search Ads (DSAs)
When advertising on Google, running Shopping Ads or DSAs to promote items you have in your local inventory is a good way to go about it.
Essentially, DSAs are like your regular Google Search ads, but there’s one big difference: instead of using keywords that you have to insert manually, Google scans and uses your actual website or product feed to create text ads. After this, Google matches people’s queries to the types of products on your website or feed and shows them a dynamically generated, tailored ad.
Google Shopping Ads can be highly effective for retailers who are looking to promote their online inventory. Based on the product data that you submit to Google’s Merchant Center, product Shopping Ads are created and matched to people’s searches. Ads like these are more efficient for converting potential customers, as they give users a strong sense of the product you’re selling before they click the ad – in comparison to Search text ads.
Facebook: Dynamic Ads
Dynamic Ads is a feature that automatically promotes products or services to people who have already expressed interest in your website, page or app on the Internet, or have viewed products and services that are similar to yours. This enables you to deliver the right message, to the right person, at the right time.
Of course, this can only be possible if the postal and parcel services aren’t suspended. It’s also likely that customers will have to deal with potentially delayed deliveries. If this does happen to be the case, make sure you let your customers know in advance.