fbpx 3 Simple Ways to Increase Instagram Engagement


3 Simple Ways to Increase Instagram Engagement

Instagram is one of the world's largest social media platforms, with approximately 1,000,000,000 Monthly Active Users. Because of its large user base, Instagram is used in more than 75% of the marketing strategies. The high number of competitors makes it more difficult for you to stand out and receive high engagement, but we are here to help you with three simple ways to increase Instagram Engagement. Just keep on reading!

1. Determine the best time and frequency for communicating with your followers.

One of the most important aspects of increasing engagement is to optimise your frequency and timing. Think about going to a flower shop. The first and second time you go, you will most likely have little interaction with the florist, getting the flowers, and leave. After the second time, the florist will recognise you and remember your order (message). However, if you go there on the same day and at the same hour for months, you will most likely arrive with your favourite bouquet already completed and a high level of engagement. 

What we try to say here is that repetition is the key. Make sure that your followers will not forget you or even worse: Unfollow you. For Instagram, it is advisable to upload 1.5 times per day or more. For the timing, we advise you to post between 10 am and 11 am. These are statistically the perfect time to receive the most engagement. 

Now that you’ve learned a little more about the best frequency and time to post your content, you’ll need to start managing it like a pro as well. Setting alarms and having sticky notes all over your desk are, of course, no longer acceptable in this day and age. The Next Ad wants to make your life easier by providing an automatic content publisher.

This Publisher allows you to create posts for each platform and to schedule the release date and time in the calendar. This means you’ll only have to set up your organic content promotion once a month (or even more in advance) so you don’t have to worry about all the different posting times of the social media platforms. 

Using the publisher tool is easy, and you can use this article as a guide for setting it up.

2. Focus on Using the right type of content

According to Instagram, 80% of all Instagram users follow a business. Instagram’s users are primed to find brands and businesses among photos of their friends and favorite influencers. As a result, you must decide what type of engagement is best suited to your objectives. More likes can lead to more fans, but comments can have a broader reach. Setting a goal will result in fewer distractions.

Video content on Instagram receives the most likes overall. This might be because Instagram TV videos (IGTV) appear 4 times bigger than photos on explore. 

The average number of likes for images, on the other hand, is higher than for videos, leading the study to conclude that the most popular video posts may receive a disproportionately high percentage of likes.

In a nutshell, consider the ideal behavior you want from your audience and tailor your content to elicit that reaction. Test different types of content at different frequencies to see what resonates best with your target audience. You can read more about managing your Instagram content in this blog! 

3. Optimise your Captions

Did you know that you can have up to 2,200 characters in your Instagram caption? That’s a lot of information to share with your audience. “Time spent on post” is one of the factors that influence how your Instagram post performs in the algorithm. Writing longer captions is one of the straightforward ways to increase your Instagram engagement.

In addition to length, hashtags are important. Hashtags are an effective way to broaden your Instagram audience. When you use a hashtag, your post will appear on the hashtag’s page. If you include a hashtag in your Story, it may be included in the relevant hashtag Story, which is also displayed on the hashtag page.

The last element to optimise your captions are Emoji’s. Study shows that emojis are increasing the engagement with the audience. Also, the more followers Instagram accounts have, the more frequent they use emojis. The type of emoji to use all depends on the content and the professionalism of your account. 

Takeaways & Get Started

After reading this blog, you have created an understanding of three simple  ways to increase Instagram engagement. Finding the right frequency and timing will help your audience to remember your business. Focussing on the right content and caption will help you to receive more engagement, and applying the right hashtags will help you to be found by new audiences. 

Get your Instagram Content Creation going and schedule your posts ahead with the Social Publisher Content Calendar. Simply connect your Instagram (and any other channel) to your free account in the Social Publisher and save lots of time. Create your account here and try it yourself for free.

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