Reach your Audience with Confidence
May 19, 2017
May 19, 2017
Do you want to be absolutely confident that your brand campaigns reach a fixed amount of people? Do you want to manage the frequency on a personal level and on a larger scale?
Do you want to be absolutely confident that your brand campaigns reach a fixed amount of people? Do you want to manage the frequency on a personal level and on a larger scale? Do you want to increase brand awareness? The Reach & Frequency buying type is now completely supported in our platform which allows you to achieve exactly that. It helps you tell your business’ story in a highly predictable and effective way.
Reach & Frequency is a powerful ad buying solution that allows you to predictably buy ads on Facebook. Buying media using Reach & Frequency is especially familiar among traditional media channels such as television and print. Facebook and Instagram have built on this proven method and allow you to control over the reach and the frequency of your ads to people in a highly predictable way.
You are a good fit if you want to:
You can plan and buy the optimal reach and frequency levels for your campaign up to six months in advance and you can set efficient prices for each audience so that you can get the best price possible. With Reach & Frequency you can also leverage almost all of the interest, demographic and audience targeting that is available in the auction.
You can be confident that what you planned will actually be delivered. Before running your campaign, you’ll know exactly when and how frequently your adverts will appear and the reach and impressions you’re likely to receive.
You get more control over who your message reaches, how many people it reaches, and how often your audience receive it. You’re also able to know how far your money goes. Reach and frequency show you the budget you need to reach your audience. Once your adverts are set up and ready to go live, it will deliver them at the price you set.
You can use the Campaign Planner to create and compare media plans and share them with other people. This allows you to explore your options and plan your campaigns before placing an order.
Predictions basically show you the number of people your ad can reach in a date range based on a given reach, frequency, audience and budget. You can reserve then assign a prediction to your ad set and we will deliver your ads to fulfill the prediction.
Every time you create a campaign using Reach & Frequency, you need to pay a set price for the advertising inventory placement you reserve. The cost is always CPM (cost per every 1,000 impressions). Of course, the cost may change day over day based on auction dynamics like ad quality.
Want to learn more about reaching the right audiences for your ad campaigns? Check out this white paper about Audience Targeting for free!