5. Create a Content Publishing Plan to increase brand visibility.
If it takes a few weeks, if not months, to see results from your inbound approach, you’ll need a long-term content strategy to back it up.
When you’re not getting any results, writing material regularly might be difficult. Being consistent, on the other hand, is simpler when you have a strategy to follow. Not to mention, having clear goals can keep you on track while also providing you with the extra boost you need to keep going.
It may appear that creating a content strategy is a time-consuming effort, but it is fairly simple. Furthermore, the time-consuming part of this activity is generally only needed once. It’s a three-step process.
Step1: Analyze the content.
A content analysis identifies all of your existing content assets as well as any gaps in your publication strategy. Plan content categories and themes that are relevant to your company’s objectives. At the same time, it will assist you in ensuring that you do not cover any themes that have previously been discussed.
Step 2: Examine the coming events.
The goal of an event analysis is to find all forthcoming events that are important to your company. Of course, this will involve workplace events. However, it might also include events that top management will be attending or just exceptional days in general, like Christmas or other popular days.
For example, a company that sells women’s beauty products, and Mother’s Day is around the corner, the content strategist can utilize this opportunity to create useful and attractive content. The goal is to become aware of all scheduled events shortly and to ensure that you create and distribute the appropriate information to support those events.
Step3: Create a publication calendar using the knowledge gained in the previous phases.
You can simply develop a content calendar that covers your business’s continuing content demands if you’re aware of all your existing content assets and future events.us steps to create a publishing calendar.