Industry Update
Industry Update
Instagram Reveals How Its Algorithm Works
In July 2016, Instagram rolled out a new algorithm-driven feed, replacing the popular reverse chronological feed to the surprise and dismay of many users. Although most users have now adapted and gotten used to this new format, the explanation behind how this algorithm actually works has only just been revealed.
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Industry Update
WhatsApp Turning into an Advertising Opportunity
WhatsApp might soon turn into a social advertising opportunity for businesses. With more than 1 billion daily active users it makes sense for Facebook to turn it into an advertising platform. Whilst WhatsApp Business is still in its testing phase, advertisers will soon need to prepare and consider WhatsApp as a new communication, marketing and advertising channel.
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Facebook Messenger Plug-In for Websites
Facebook takes customer interaction to a new level by introducing a Customer Chat plug-in. Businesses can install this plug-in on their website and integrate Facebook Messenger in it. At the moment, this new feature is in closed beta and thus only available to a few businesses that are testing it but can be used by everyone in the near future.
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Facebook Removed 20% Text Rule
Previously, if 20% of an ad image was text, it wouldn’t be approved to run on Facebook or Instagram. This policy is widely know as the 20% text rule of Facebook. While ads with minimal text are still preferred, Facebook has adopted a new system that allows you to run ads that would’ve been rejected under their old policy.
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Industry Update
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