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Informative

How Understanding Your Social Audience Shapes Your Entire Marketing Strategy

Social media should be part of every smart marketer’s strategy. Read on to discover how understanding your social audience shapes your entire marketing strategy, and how you can better understand your audience in 2020!

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Rodney Laws , Guest Writer

Crisis Advertising

The Importance of Investing in Marketing During a Recession

It’s been widely known that a global recession is coming our way. How long it will last or how hard it’s going to hit us is not yet certain, but many people and businesses are already feeling the blow. Multiple companies have been forced to close their doors as a result of the strict, but necessary, measures and policies that have been imposed in countries all over the world. For those businesses that have managed to find a workaround, it’s still highly probable that they are compelled to cut budgets, fire staff or even stop their operations after all. 

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Informative

An Introduction to Targeted Advertising

Many companies (small, medium and large), are spending more and more money trying to get their messages across and grow their businesses. One of the most effective ways to get your message across is with online advertising. But how do you set up an advertising strategy that will get you the best results with your advertising budget?  It's all about reaching the right audience, at the right time and place through efficient audience targeting. 

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Crisis Advertising

Impact van Corona op Online gedrag: Social en Zoekresultaten

Met de huidige ontwikkelingen rondom het Corona (COVID-19) virus en de maatregelen die door regeringen en gezondheidsorganisaties over de hele wereld zijn getroffen, komt het niet als een verrassing dat veel mensen om verschillende redenen zich naar het internet of social media wenden. 

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