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Seasonal

Increasing Your Advertising Budget in Anticipation of The Holiday Season

With the holiday season fast approaching, advertisers around the world are preparing themselves for the busiest period of the year. Of course, advertisers should constantly be on top of their game regardless of the time of the year. However, the last quarter is of utmost importance, as it represents the period when customers tend to loosen their purse strings and spend more than they usually do, prompting advertisers to follow suit.

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Louai Nasser

Seasonal

How to Optimise Your Campaigns during the Holidays

With the holiday season approaching fast, you might be running more campaigns than usual. Wouldn’t it be interesting to optimise your campaigns based on the KPI calculated in a particular time span and find out what could have been your results if you had used a different Attribution Window? With our newest updates in Hyper Optimisation you can exactly do that.

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Seasonal

Ad Fatigue Cheat Sheet for the Holiday Season 2017

The holiday season is probably the most difficult time to stand out from the crowd and to keep your advertising campaigns fresh and exciting. Most advertisers are facing the challenge of ad fatigue. In this blog, we give you tips on how you can avoid your biggest nightmare.

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Seasonal

How to Reach the Right Facebook Audience during the Holiday Season

Keeping in mind the sheer amount of Facebook users and the increasing competition among advertisers during the holiday season, it is crucial to define who you want to reach with your campaigns. With the multiple Facebook audience targeting options, you are likely to reach the right people. In this blog, we give you an overview of all the possible Facebook audiences.

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